Blog
Clarity, not content.
We write about how modern teams think, design systems, and scale conversations - with AI at the core.
Why most customer teams are built to react, not scale
Most teams don’t have a tooling problem. They have a thinking problem.
What homelessness can teach us about B2B sales
Most people don't feel comfortable creating content that draws comparisons between desperate poverty and business practices but we think there's a silver lining to every humanitarian crisis.
The ultimate guide to writing emails no one will read
We've perfected the art of creating messages so bland, so jargon-filled, that they're guaranteed to be ignored or sent straight to spam. Learn how to write subject lines that scream "Delete me!"
Leveraging AI in sales: Do less, earn more
In this groundbreaking guide, we'll show you how to outsource your empathy to machines. After all, nothing says "I care about your business needs" like a chatbot that can calculate the statistical probability of your prospect's dog's name.
Why your sales funnel looks more like a pretzel
In today's dynamic market, your sales process can resemble an Escher painting but is this a bad idea? We explore the idea that chaos in B2B sales is a feature, not a bug.